一索-小克


一索
原載《東Touch》807期 (16Nov2010)
這是我的哥哥給我看的.我覺得很有趣.
是小克(聾貓)的作品.它把現在很流行的Apps-Angry Birds加了在其中.
加上這故事是反映現實生活的徐子淇一家.

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i touch in my class

i touch in my class
這是我班中所有人的i touch.十分誇張

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Dog


I saw that in facebook. I think the dog is very cute.The dog like a bear.

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Examples for the creative approaches discussed in lecture 5

Examples for the creative approaches discussed in lecture 5
1.Before and after
高露潔抗敏專家牙膏
-使用前使用後的結果
-有對比
-令觀眾覺得使用後真的沒有敏感,吃凍的東西也沒有問題

2.FUDing
[政府宣傳片] 2008年 – 禁毒處 (毒品禍害) (母親篇)
-希望母親們看了會害怕
-害怕自己會變成當中的主角
-希望母親們加強管教子女

3.Wit
好笑減肥廣告VAMM
-以搞笑的手法和聲音吸引觀眾
-飲了這產品後由一個肥男人也可以變成美女

 

夫婦的早晨…好笑廣告   TOYOTA
為了一架車 發生了很多趣事

4.Knock the competitor
-使用前後對比

5.Provocation
burger king的廣告. 表示mcdonald叔叔也要去買.

7.Gimmicks
Tempo 盒裝紙巾廣告
-用醜女人來戴動整個廣告
-用tempo紙巾一次就搞點晒

My HotCan Video
-Gimmicks,整罐HotCan也會自己跳動,因為太熱
會有不同的字出現,但這些字是不熟識的
-FUDing,懷疑是否真的會熱到咁[你信吾信會熱到咁?]

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Copywriting-Taglines

Tagline for myself

I will make up

1.Exaggerate
I have make up, I will become the most beautiful girl of the world.
2.Be hostile
In my eyes, look like a dust for other people.

3.Spin some insane nonsense
Make up is make up.

4.Invent something fantastic
Make up will change your face to be beautiful.

5.See it from a child’s point of view
Make up after, it is not me. Don’t have people know me. It is monsters.

6.Use comparisons
Make up before and after, it is the same person of me?

7.Bring out a conflict
Make up after, the skin is poor. Not to be natural.

8.Use similes
Make up is magic. It can deceive the world of men.

9.Shock people
Cleansing after, I am a man. I am a rutabaga.

10.Question the truth
Make up can deceive the world of men. That all men will be poisoned?

11.Involve the target audience
It is easy to do anything for make up after.

12.Attack authority
Anyone listen to me.

13.Supercharge reality
Make-up will become immortal.

14.Take a comic perspective
Cosmetics is a boon of woman. Fondle admiringly.

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EPS i Do 蔡卓妍 捐…樹廣告

Using celebrities to attract viewers.
The ad is red and white, it is bright of color.
Selling point:買嘢搭棵樹,買出綠色城市

 

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Pizza Hut 西班牙 TAPAS批

Pizza Hut 西班牙 TAPAS批

Using celebrities to attract visitors.
明星效應
Advertising is also the protagonist of the performance﹣(angelababy)

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